When I won a can of Cattleman's coffee rub for steak in a photo contest, I was instantly hooked. I loved the bold flavor it lends to beef in particular, especially larger cuts like tri-tip, thick ribeyes, and porterhouse steaks. The ground coffee helps to form a wonderful toothsome "crust" on the meat that complements the rich flavor of the rub. I decided to concoct my own coffee rub, and after a few tweaks, I like it every bit as Cattleman's so I'd like to share it with you. It's super easy to make, and just may become your new favorite reasoning for beef. Before I share the recipe though, here's some pictures of beef hot off the grill that was anointed with the rub:

Here's the recipe:

Moose’s Coffee Steak Rub

3 parts brown sugar
2 parts ground coffee beans (coarse, not fine)
2 parts sea salt
1 part coarsely ground black pepper
1 part garlic powder
.5 part onion powder

Mix all ingredients thoroughly, and store in an airtight container or canister. Apply rub generously to beef before cooking preferably an hour or more.